An Australian SEO company for SEO services, link building and AI SEO.
or get a free review from a strategist
5.0 on Google and Bark · No lock-in contracts · Plans from $1,000 a month
One plan across six disciplines, judged on the enquiries and sales search brings in.
Technical fixes, keyword strategy and content, done in the order that pays back fastest.
Find out morePlacements on vetted sites with real readers, checked before we pay and verified once live.
Find out moreGet named and cited when buyers ask ChatGPT, Gemini, Perplexity or Google AI Overviews.
Find out moreShopify and WooCommerce stores: categories, products and filters that rank and convert.
Find out moreReplatform or redesign without losing the rankings you already earned.
Find out moreMap pack, Google Business Profile and reviews for every location you serve.
Find out moreFor brands
Tell us your site. We'll look at rankings, links and AI visibility and come back with the three changes that would move the most.
Get a free reviewFor publishers
Send us your list of sites with prices. We check every site properly, order the ones that fit and pay within 48 hours of the link going live.
How selling worksA few of the brands we have grown through search and digital.
What clients say
Reviews from the businesses we work with, word for word.
We've been working with the team at 121 Group for the past 4 years on our digital strategy, including campaigns on Google ad words, Google my business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI.
The results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work.
The ROI we receive is consistently multiple times higher than we achieved with any other providers and we feel there is a genuine commitment to our business success.
Your team
The senior people you deal with directly, led from our Melbourne head office. The person who plans the work is the person you talk to.
How it works
SEO compounds, so sequence matters. You get this plan in writing before work starts.
We crawl the site, line your keywords up against your three closest rivals, look over your backlinks and forecast traffic. You keep the audit whatever you decide.
Each target keyword gets one page and a priority. You approve a written 12-month plan for content and links.
Crawling, page speed, structured data and title problems are cleared first, along with pages already close to page one, which tend to pay back soonest.
New and improved pages ship every month, backed by editorial links. Hard commercial terms usually need between half a year and a year.
Visits, leads and sales pulled from your analytics account, walked through with the strategist doing the work.
Pricing
Cancel any month. Prices exclude GST.
One location, in a market without heavy competition.
Search as your main source of leads, in a contested local market.
Organic plus one paid channel, like Google Ads, sharing one plan.
National brands and online stores going after the toughest searches.
Enterprise from $10,000 a month: big product ranges, replatforms, several domains or several brands. Enquire now.
AI visibility on its own: audit $1,500, monitoring from $750 a month, full programme $2,500 a month. See AI visibility pricing.
Free tools
Ahrefs authority and organic traffic, mobile speed, the technical basics and the keywords you already almost rank for.
Score my siteWe ask an AI search engine three questions your buyers ask and show whether you are named, who is named instead and which sources it trusts.
Run the checkResearch
Who AI answers recommend, from IVF clinics and dentists to plumbers, lawyers and online stores, and the sources they trust.
See who gets namedCertified partners
We work every day in Google Analytics, Search Console, Tag Manager, Business Profile, Merchant Center and Google Ads.
Comparing agencies? Read five questions to ask any SEO agency.
Early fixes often show movement within eight weeks. Hard commercial terms usually take between half a year and a year to reach page one. Your plan sorts every keyword into one of those groups up front.
Plans start at $1,000 a month plus GST for one location in a quieter market. Businesses competing for commercial searches usually sit between $2,000 and $5,500 a month.
No one honestly can, because rankings are not for sale. We commit to the work, clear reporting and a realistic forecast, and there is no contract to escape from.
Yes. We place links on vetted sites with real readers and relevant topics, check each site before we pay and verify every link once it is live. No link farms or private networks.
It means your brand gets named and cited when people put their questions to ChatGPT, Gemini, Perplexity or Google. It sits on top of solid SEO, and comes with the Scale plan.
Logins for your analytics and Google search accounts, access to the website, and an hour together to agree what a good result looks like.
We'd love to hear from you
Tell us about your site and what you want from search. We'll come back with an honest view of where you stand and what to fix first.
